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Studio notes on packaging, Amazon & brand

Practical writing on the work we do every day — packaging decisions, Amazon listing tactics, and brand identity for product brands. No fluff.

How to design Amazon main images that convert in 2026
Amazon

How to design Amazon main images that convert in 2026

The 2026 main-image rules that actually move CTR — from mobile-first scale tests to the hero/objection split.

May 3, 2026 8 min read
Packaging design trends for DTC brands in 2026
Packaging

Packaging design trends for DTC brands in 2026

Less rainbow gradients, more material honesty. The trends shaping packaging on shelf and in the unboxing video this year.

April 28, 2026 6 min read
Standard vs Premium A+ Content: which one should you actually pay for?
Amazon

Standard vs Premium A+ Content: which one should you actually pay for?

Premium A+ unlocks bigger modules and video — but the conversion lift only shows up if you use the new surface area properly.

April 19, 2026 5 min read
Mailer box vs tuck box: which one fits your product?
Packaging

Mailer box vs tuck box: which one fits your product?

Two formats, very different jobs. A simple framework for choosing the right one before you commit to a print run.

April 11, 2026 4 min read
Brand identity for product brands: what actually moves the needle
Branding

Brand identity for product brands: what actually moves the needle

Logos are the smallest part of a brand. The parts that actually move the needle are the ones product brands consistently neglect.

April 2, 2026 7 min read

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