Premium A+ modules — comparison charts, lifestyle imagery, brand story sections, Q&A blocks — designed around the conversion blockers buyers actually hit on the product detail page. For brand-registered Amazon sellers and Vendor-Central brands.
Amazon A+ Content (formerly Enhanced Brand Content) is the rich-media area below the standard product description on every brand-registered listing. It replaces the plain-text description with a stack of designed modules — image grids, comparison charts, lifestyle blocks, brand stories — that you, as the brand, control entirely.
It matters because the standard description on Amazon is statistically the worst-performing piece of real estate on a PDP. A+ Content replaces that dead zone with conversion-led design — and Amazon's own published data confirms a 5–10% average sales lift. In our experience, strategy-driven A+ (not just templates) delivers 12–25%.
Amazon offers two A+ tiers. Standard A+ is free to all brand-registered sellers and supports five modules per listing, with image sizes capped at 970×600. Premium A+ (Brand Story Pro) is also free if you've shipped enough Standard A+ over the prior year — and it unlocks larger 1464×600 modules, embedded video, interactive carousels, and Q&A blocks.
The temptation is to assume Premium = better. The truth is more nuanced — Premium pays back when you have product complexity that needs video, or a deep range that justifies a comparison table. We wrote a full post on the decision.
A+ Content fails when designers treat modules as decoration. Each module needs a job — a specific conversion blocker it removes. Here's how we map module-to-job:
Side-by-side feature tables that beat search filters and self-select buyers into the right product within your range.
Real-context imagery showing the product in use — kitchen, gym, bathroom, desk — with copy that closes the imagination gap.
From-the-founder narratives, sustainability claims, sourcing stories — earnable trust that doesn't read as marketing.
High-density 4-up and 6-up image grids for Premium A+ Brand Story modules.
Premium A+ Q&A blocks that pre-empt the questions buyers ask in reviews — handled on the PDP itself.
Interactive image modules with hover/tap callouts highlighting product features.
A quick map of what each tier unlocks — and which one fits your category.
The baseline tier — five modules per listing, plenty for most categories with a single hero product.
Unlocked once you've shipped enough Standard A+ over the prior year. Larger surface, more interactivity.
Every A+ project includes module strategy (which modules to use and in what order), full design and copywriting, two revision rounds, Amazon-spec exports (1464×600 for Standard, 1464×600 large modules for Premium), and an upload-ready packet. We can also upload directly to Seller Central with your access.
Standard turnaround is 7–10 business days from kickoff to upload-ready files. Rush turnarounds (4–5 business days) are available for an additional 25% fee.
Both options work. Most clients prefer we draft and they refine — we have copywriters who specialize in Amazon-style benefits-led copy. If you have copy already, we polish it for length, hierarchy, and module-fit.
Yes — Premium A+ unlocks larger image modules (1464×600), interactive comparison tables, embedded video, and Q&A blocks. We design for both Standard and Premium tiers, and advise on which makes sense for your category.
Amazon's own data shows A+ Content lifts conversion 5–10% on average. In our experience, well-designed A+ (with strategy, not just templates) lifts 12–25%. We've never seen a Runtym A+ project that didn't recover its design cost in the first 60 days.
Yes — Amazon Brand Registry is required for both Standard and Premium A+ Content. If you're not yet brand-registered, we can advise on the registration process before starting design.
Yes — most clients pair A+ Content with full listing redesign (main image, gallery infographics, listing copy). See Amazon Listing Design for the full listing service.
Standard A+ allows up to 5 modules; Premium A+ allows up to 7. We typically use 4–5 for Standard (more isn't better — it's filler) and 5–7 for Premium where the additional surface earns its place.