Amazon's A+ Content has two tiers: Standard (free for brand-registered sellers) and Premium A+ (also free if you've shipped enough A+ Content over the prior year). The temptation is to assume Premium = better. The truth is more nuanced.
What Premium actually unlocks
- Larger image modules (up to 1464×600 vs Standard's 970×600)
- Interactive comparison tables and image carousels
- Embedded HD video inside the A+ section
- Q&A modules and additional layout options
When Premium pays back
Premium pays back when you have either (a) genuine product complexity that needs video to explain, or (b) a product range deep enough to justify a comparison table that helps buyers self-select. If you have one product and three USPs, Standard A+ is plenty.
When it doesn't
If you're going to upgrade to Premium and just upload bigger versions of the same modules, you'll see no conversion lift and you'll have spent 30% more on design. Premium is a different brief, not a bigger canvas for the same brief.
Premium A+ is wasted unless you're actually using video and the larger comparison surface.
Working through whether Premium makes sense for your range? We design both tiers — drop us a brief and we'll tell you honestly which one your category needs.